What’s In-Store Music would like to extend a big congratulations to Rick Sakheim and the Def Jam Promotion Team on the incredible job of taking newcomer Alessia Cara to #1 on the pop charts with a brilliant, long term campaign. We’d like to thank Rick for including What’s in-Store Music as an early partner for their promotion/marketing plan on this and several other projects. While we are passing out congratulations, how about holding the #2 (from #1 last week) and the #4 spot with Justin Bieber! Well done team!


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