My Silent Bravery is the creation of Matthew Wade, a talented singer/songwriter who was drawn to music and spirituality after a life-changing event in his late teens. Today he's a successful independent artist on a mission to inspire others through his music. He has an impressive social media presence, a team of superstar producers and a brand new album that was released on Sept. 28.
1. A sports injury led to you to become more focused on your music. Tell us about the turn of events and what other revelations you had at this time.
It’s a long story! The short version is that I started making music when I was 18. I wrote my first song for a high school project of all things! I was travelling in Australia a few years later and working out in the gym and ended up herniating a couple of discs in my neck. The injury led me to do a lot of soul searching for pain relief which led to me to spirituality, more specifically Kabbalah. As a result of my studies in Kabbalah and working on myself, I realized I wanted to give back to the world at large and music was the vehicle I wanted to use to help spread a positive message. I think everything happens for a reason. My injury was the biggest challenge of my life so far, but from the biggest challenges also come the biggest blessings. The injury helped me recognize it’s important to pay it forward and help others. I want to create music that inspires, helps, and motivates others to overcome their challenges.
2. Congrats on the release of your new album, “Breakthrough.” You worked with a couple of big producers on the project. What did each one bring to the album and what was it like working with them?
On Breakthrough, I worked with Grammy Award-winner Mike Mangini (Joss Stone, David Byrne, Smash Mouth), Peter Zizzo (Avril Levine, Jennifer Lopez, Jason Mraz), and Anthony Resta (Elton John, Collective Soul, Guster) It was awesome working with such pros. They are all great musicians and people. I feel blessed to have found such talented people to help me bring the music to life the way they have. They all brought a great deal to the table. I can tell you that I have a lot of trust and faith and a great deal of respect for all of the guys I have chosen to work with. They are all extremely talented and one of the reasons I have chosen to work with them is that I like their production. I generally let them take the reins on arrangement and production as that is what I have hired them to do. There is a lot of discussion going on during the production process and I of course throw my $.02 in when I feel it’s necessary, or something is out of line with my artistic vision for the song. There were constantly nuggets of wisdom being thrown my way and I was just trying to soak up as much as I could.
3. You’ve released the album’s first two singles, “Drunk off the Sun” and “Warning Signs” with early success! Tell us about the traction you’ve gained so far with each, and what strategies you employed as an independent artist to get them there.
I knew I wanted to release a couple of songs before I released the whole album. My team and I targeted the two we felt would get the best reaction from fans after getting lots of feedback. The first single, 'Drunk off the Sun" I actually waited close to a year to release, so to time it with the US summer. We targeted 4th of July weekend. We then targeted around 6-8 weeks later to release "Warning Signs” to try and capitalize on any momentum from the first single. I put a lot of time into making music videos for the singles, and released them on YouTube with a strategy. We then targeted geographic areas where we had previously had success and thought we could make an impact. We ended up trending in Brazil, Sweden, Finland, and Denmark. I also sent the video out to other video portals who support independent musicians through HIP Video Music Promo. Basically through strategy and working with professionals with expertise, we would develop a strategy and implement it.
4. Any plans for remixes on this album?
So far I have done a couple remixes for "Drunk off the Sun." We brought in Matthew Heyer and Richard Fraioli for them. I also recruited my bud Maurico to lay down a slick rap verse for those remixes.
5. What advice do you have for independent artists with limited budgets that are trying to make a big impression without the help of a record label?
My advice would be to get advice and feedback from professionals in the industry. I would also suggest being patient and waiting for the opportunities that make the most sense to accomplish your goals.
Finally, a “shameless plug.” What would you like our readers to know about you?
My new album, "Breakthrough," is due Sept. 28 and you can preorder it here. I will also be on the road supporting the new album with tour dates in September and October with Elliot Yamin, Blake Lewis, Allison Iraheta and Halo Circus. For a full list of dates visit: www.mysilentbravery.com. I will also be doing a live broadcast on Concert Window which starts at 8:00pm EST on September 28. Wherever you are in the world, you can tune in! I’ll be taking requests and answering your questions. It will happen at www.concertwindow.com/mysilentbravery. Hope you can join me!
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