Congratulations to early WISM supporter and friend, Fred Croshal, founder and CEO of Croshal Entertainment Group, a full-service management and marketing company with an impressive roster of artists across all formats. This industry exec is celebrating 40 years in the business and has had quite the illustrious career in sales, marketing, promotion, management, development. You name it ... he's done it.
You were an integral part of the success of Sony Music and Maverick Records and their MILLIONS of record sales. How has the industry changed over the years in terms music marketing and sales?
The biggest changes that have happened AND will continue to evolve is the way the consumers consume music and the distribution platforms to utilize. The traditional avenues continue to be served -- press, radio etc. -- but streaming is supreme right now and the quickest most efficient tool to expose/turn on consumers to new music.
The Croshal Entertainment Group is an entertainment management and marketing company and advocate to its roster of artists. What services do you provide to your clients?
Traditional management services and then what is now referred to as Label Services, overseeing the entire roll-out of releases from creation of the creative assets, radio plans, video plans, social networking, press, budgeting, distribution and international plan -- “soup to nuts.”
What accomplishment in your professional career makes you most proud?
So many, I’m happy to say, and I really can’t say just one, BUT I will say it has always been due to the GREAT artists music and hard work, along with the great teams of people that I have worked with.
You’ve worked with dozens of superstars like Michael Jackson, Madonna, Pearl Jam, Bruce Springsteen, Barbara Streisand, Stevie Ray Vaughan and Alanis Morissette. What new artist(s) are you most excited about and what makes them standout?
Oh Honey, a management client—GREAT songs!
What advice do you have for independent artists with limited budgets?
Make sure you address needs vs. wants. Too many new artists that I speak to feel they need to spend money on things that will not increase their strength/brand, so trying to identify their needs at the beginning (it's different for each artist).
Finally, a shameless plug: What would you like our readers to know about you or your business?
That we are here for the artist and their music first and foremost. Without that, we would have no business. We are and will always be a safe and experienced haven for the artists we work with.