Andreas Moe has spent much of his music career "behind the scenes," as a writer and/or producer for projects by some music industry heavy hitters. The Swedish singer-songwriter has stepped into the spotlight and it's clear that it's his time to shine. His single, "Ocean (Take the Dive)" has moved up the WISM chart at a rapid speed and we couldn't be happier for this super talented guy.
You had a successful run as a writer, session musician and producer. What motivated you to follow your dream to be front and center as a singer-songwriter?
Ever since I started playing the acoustic guitar at age sixteen It's been kinda clear to me what I wanted to do in my life. I can't really explain why I want to stand on a stage alone with my guitar in a big arena though, initially I think it's the kick and the confirmation you get from other people, that you're good enough. In the early stages of my artist career I did it only for myself, to prove to myself that I could and saw it as a dream I just had to fulfill. But then as I started to get more attention and amazing reactions from people listening to my music I understood that it was more powerful than even I thought. To inspire and make people feel better, to see the smiles on the faces in the crowd, to get PMs from people saying my music saved their relationship, or made them feel less alone ... this is now a big part of the reason why I keep doing it.
Is the songwriting process different when you are writing for someone else?
Yes, I would say it is. It's almost like you can be someone else for a while. Since you're writing for another artist, you have to be able to picture what's trustworthy for him/her to sing. I couldn't write the same lyrics and melodies for Rihanna (I wish ...) as I would for myself, it just wouldn't work. So instead of writing 100% from your heart you instead use your imagination more to come up with concepts, melodies and productions.
Your single, “Ocean (Take The Dive)” is already a big chart hit for What’s In-Store Music. What is the song about and what do you love most about it?
That makes me so happy! The song is about what happens inside of you when you meet someone who you fall in love with. It's like you're plugging yourself into an amazing, loud vintage Fender amp and crank it up to 10. That river inside of you, that keeps flowing on, all of a sudden turns into an Ocean when you really fall in love. What I like most about the song is the simplicity of it and that there's a raw edge to it.
You played several dates with John Mayer this year. What was most memorable about the tour?
So many things. Just sharing a stage with the man who got me into guitar driven music is surreal. The first steps out on the stage on the first show was indescribable.
What’s next for Andreas Moe?
I'm going to the U.S, for a promo tour. It's the first time I'm there with my music so it's a huge thing for me. Other than that, I'm finalizing my EP "Maybe It's All We Dreamed Of."
Finally, a shameless plug: What would you like our readers to know about you?
Hmm, good question! Maybe that if anyone ever wants to buy me a whiskey, I prefer Laphroaig or Lagavolin :)