(Retro) Out & About
Spandau Ballet, 7/29/15, Pacific Amphitheatre
This week, we're throwing it all the way back to the early days to our second Out & About photo in the history of the company. What's In-Store Music was three months old and both Scott & Bob were still doing radio promotion, often hiring each other on projects. Spandau Ballet - This Is The Love was a special project for the two of us. Hired to run the US radio campaign for the band, it was the first time we were able to include in-store music marketing to add impressions to our overall campaign. The added 73,000 + in-store plays per week complimented our radio airplay just as we hoped it would, increasing impressions in every market we had airplay in and creating new ones in markets we didn't. The project was a success all around, the band was thrilled with our work and invited us as their guests to this show. This shot was taken just before the band took the stage. Needless to say, it was a great night.