Microsoft Teams Up with Lawrence for New TV Campaign
Congratulations to New York City based, soul/pop band, and What's In-Store Music, artist Lawrence, on their recent collaboration with Microsoft. The groups - "Don't Lose Sight" has been tapped for the new Microsoft Surface Pro 8 Ad campaign, currently running from coast to coast. If you've been in a retailer in the last several months, there's a good chance you've heard the song, as it's been receiving close to 73,000 in store plays per week. "Don't Lose Sight" currently holds down the number #7 spot on the What's In-Store Music Chart. At the time this article was written the band was at #17 on the US Shazam Pop Chart. All this, and they have only just begun setting up the song at Radio for a National Multi-Format Campaign!!! TV syncs and in store play fit together like hand and glove, so check out the new spot, then keep an ear out, and Shazam handy, for Lawrence - "Don't Lose Sight" playing overhead when you're out and about.
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