The Time Is Now

Now is the perfect time to get your first quarter priorities submitted to What's In-Store Music. Christmas music is in full gear. Aside from a few tweaks here and there that's on autopilot through the end of the year. Programmers are now turning their sights on the new year and preparing the playlists that will begin playing as the clock strikes twelve on January 1st. There will still be lots of holiday shoppers, making returns and exchanges and taking advantage of end of year sales. You're going to want to make sure to have your first quarter priority playing overhead to greet them. Get your song warmed up and in place ahead of your radio date. That way when you start your campaigns, you'll already have one of the best drivers for connecting the dots in place. Makes sense, right? We think so. If you'd like to get a jump on things, submit your song today!

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