What's In-Store Music Is Centrally Programmed


Every What's In-Store Music song playing across the country is centrally programmed! We've been doing this for a few years now, and what has become obvious to us, isn't so obvious to someone just looking into in-store music for the first time. One of those not-so-obvious things we've discovered is that people think stores program the music for their locations themselves. We can't tell you how many times clients have told us they've been in a store and asked the clerk behind the counter how their song was doing. Only to call us up later, angrily, and tell us he had no idea what they were talking about. Of course, he didn't, he's making your sandwich, not programming the music for the place. Probably the number one question from prospective clients is," so how do the stores program their music?" The short answer is that they don't. They indeed play a role in what kind of music is played in the store but as for the music itself, that is left up to the provider in charge of programming it all, which in our case is a company calledSpectrio.


When retailers sign up with Spectrio, they go over what they want the environment of the store to be, from there It is then up to them to fill the playlists for each retailer based on their desired environment. The stores themselves don't program the music; they simply receive the desired style of music from their initial setup.


With a wide variety of retailers using the service, the range of music Spectrio is called upon to provide is far-reaching. This is where we come in. What's In-Store Music has a weekly meeting with those very same programmers, selecting the music for all those locations. We can put your song right in front of them. This gives our clients a huge advantage by becoming an instant priority, being brought to the front of the line to be selected for In-Store play.


If you've got something you'd like to be brought to the front of the line, submit it with What's In-Store Music today!



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